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Dynamic optimization models for displaying outdoor advertisement at the right time and place / Meng Huang in International journal of geographical information science IJGIS, vol 35 n° 6 (June 2021)  

Public [article]  inInternational journal of geographical information science IJGIS > vol 35 n° 6 (June 2021) . - pp 1179 - 1204 Titre : Dynamic optimization models for displaying outdoor advertisement at the right time and place Type de document : Article/Communication Auteurs : Meng Huang, Auteur ; Zhixiang Fang, Auteur ; Robert Weibel, Auteur ; et al., Auteur Année de publication : 2021 Article en page(s) : pp 1179 - 1204 Note générale : bibliographie Langues : Anglais (eng) Descripteur : [Vedettes matières IGN] Géomatique [Termes IGN] Chine [Termes IGN] espace public [Termes IGN] modèle dynamique [Termes IGN] optimisation spatiale [Termes IGN] point d'intérêt [Termes IGN] publicité [Termes IGN] téléphonie mobile Résumé : (auteur) Digital billboards, as a new form of outdoor advertising, has gained popularity in recent years per its revolutionized way to control when and where the specific ads appear. However, this development also demands more complicated optimization for strategic deployments: the advertisers have to not only decide on a set of locations to display their ads, but also when to display them. The existing static optimization approaches become insufficient for this dynamic scenario to match advertisement and intended audience. Therefore, this research proposes three models in a workflow to mine mobile phone data and points of interest (POIs) data and to meet advertising needs in various situations. The three optimization models include a dynamic audience model to maximize the coverage of the target users, a dynamic environment model to maximize the coverage of the target environment, and a dynamic integrated model to maximize the coverage of both target audience and environment. A case study using shopping ads in Wuxue, China tests the three optimalization models. The results show that the proposed models are effective for providing an optimal solution for digital billboard configuration with a greater coverage of the target audience and environment compared to the state-of-the-art static models. Numéro de notice : A2021-386 Affiliation des auteurs : non IGN Thématique : GEOMATIQUE Nature : Article nature-HAL : ArtAvecCL-RevueIntern DOI : 10.1080/13658816.2020.1823396 Date de publication en ligne : 24/09/2020 En ligne : https://doi.org/10.1080/13658816.2020.1823396 Format de la ressource électronique : URL article Permalink : https://documentation.ensg.eu/index.php?lvl=notice_display&id=97643 [article]

Relative space-based GIS data model to analyze the group dynamics of moving objects / Mingxiang Feng in ISPRS Journal of photogrammetry and remote sensing, vol 153 (July 2019)  

Public [article]  inISPRS Journal of photogrammetry and remote sensing > vol 153 (July 2019) . - pp 74 - 95 Titre : Relative space-based GIS data model to analyze the group dynamics of moving objects Type de document : Article/Communication Auteurs : Mingxiang Feng, Auteur ; Shih-Lung Shaw, Auteur ; Zhixiang Fang, Auteur ; Hao Cheng, Auteur Année de publication : 2019 Article en page(s) : pp 74 - 95 Note générale : Bibliographie Langues : Anglais (eng) Descripteur : [Vedettes matières IGN] Bases de données localisées [Termes IGN] analyse spatio-temporelle [Termes IGN] base de données d'objets mobiles [Termes IGN] base de données orientée objet [Termes IGN] modèle conceptuel de données [Termes IGN] objet mobile [Termes IGN] reconstruction d'itinéraire ou de trajectoire [Termes IGN] SIG dynamique [Termes IGN] UML Résumé : (Auteur) The relative motion of moving objects is an essential research topic in geographical information science (GIScience), which supports the innovation of geodatabases, spatial indexing, and geospatial services. This analysis is very popular in the domains of urban governance, transportation engineering, logistics and geospatial information services for individuals or industrials. Importantly, data models of moving objects are one of the most crucial approaches to support the analysis for dynamic relative motion between moving objects, even in the age of big data and cloud computing. Traditional geographic information systems (GIS) usually organize moving objects as point objects in absolute coordinated space. The derivation of relative motions among moving objects is not efficient because of the additional geo-computation of transformation between absolute space and relative space. Therefore, current GISs require an innovative approach to directly store, analyze and interpret the relative relationships of moving objects to support their efficient analysis. This paper proposes a relative space-based GIS data model of moving objects (RSMO) to construct, operate and analyze moving objects’ relationships and introduces two algorithms (relationship querying and relative relationship dynamic pattern matching) to derive and analyze the dynamic relationships of moving objects. Three scenarios (epidemic spreading, tracker finding, and motion-trend derivation of nearby crowds) are implemented to demonstrate the feasibility of the proposed model. The experimental results indicates the execution times of the proposed model are approximately 5–50% those of the absolute GIS method for the same function of these three scenarios. It’s better computational performance of the proposed model when analyzing the relative relationships of moving objects than the absolute methods in a famous commercial GIS software based on this experimental results. The proposed approach fills the gap of traditional GIS and shows promise for relative space-based geo-computation, analysis and service. Numéro de notice : A2019-261 Affiliation des auteurs : non IGN Thématique : GEOMATIQUE Nature : Article nature-HAL : ArtAvecCL-RevueIntern DOI : 10.1016/j.isprsjprs.2019.05.002 Date de publication en ligne : 15/05/2019 En ligne : https://doi.org/10.1016/j.isprsjprs.2019.05.002 Format de la ressource électronique : URL Article Permalink : https://documentation.ensg.eu/index.php?lvl=notice_display&id=93074 [article]

Exemplaires(3)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
081-2019071	RAB	Revue	Centre de documentation	En réserve L003	Disponible
081-2019073	DEP-RECP	Revue	LASTIG	Dépôt en unité	Exclu du prêt
081-2019072	DEP-RECF	Revue	Nancy	Dépôt en unité	Exclu du prêt

Spatiotemporal model for assessing the stability of urban human convergence and divergence patterns / Zhixiang Fang in International journal of geographical information science IJGIS, vol 31 n° 11-12 (November - December 2017)  

Public [article]  inInternational journal of geographical information science IJGIS > vol 31 n° 11-12 (November - December 2017) . - pp 2119 - 2141 Titre : Spatiotemporal model for assessing the stability of urban human convergence and divergence patterns Type de document : Article/Communication Auteurs : Zhixiang Fang, Auteur ; Xiping Yang, Auteur ; Yang Xu, Auteur ; et al., Auteur Année de publication : 2017 Article en page(s) : pp 2119 - 2141 Note générale : Bibliographie Langues : Anglais (eng) Descripteur : [Vedettes matières IGN] Analyse spatiale [Termes IGN] analyse combinatoire (maths) [Termes IGN] analyse spatio-temporelle [Termes IGN] échelle variable [Termes IGN] géopositionnement [Termes IGN] Kouangtoung (Chine) [Termes IGN] mobilité urbaine [Termes IGN] réseau de transport [Termes IGN] téléphonie mobile [Termes IGN] trace GPS [Termes IGN] transport collectif Résumé : (Auteur) Understanding the stability of urban flows is critical for urban transportation, urban planning and public health. However, few studies have measured the stability of aggregate human convergence or divergence patterns. We propose a spatiotemporal model for assessing the stability of human convergence and divergence patterns. A mobile phone location data set obtained from Shenzhen, China, was used to assess the stability of daily human convergence and divergence patterns at three different spatial scales, i.e. points (cell phone towers), lines (bus lines) and areas (traffic analysis zones [TAZs]). Our analysis results demonstrated that the proposed model can identify points and bus lines with time-dependent variations in stability, which is useful for delineating TAZs for transportation planning, or adjusting bus timetables and routes to meet the needs of bus riders. Comparisons of the results obtained from the proposed model and the widely used entropy measure indicated that the proposed model is suitable for assessing the differences in stability for various types of spatial analysis units, e.g. cell phone towers. Therefore, the proposed model is a useful alternative approach of measuring spatiotemporal stability of aggregate human convergence and divergence patterns, which can be derived from the space–time trajectories of moving objects. Numéro de notice : A2017-698 Affiliation des auteurs : non IGN Thématique : GEOMATIQUE/URBANISME Nature : Article nature-HAL : ArtAvecCL-RevueIntern DOI : 10.1080/13658816.2017.1346256 En ligne : https://doi.org/10.1080/13658816.2017.1346256 Format de la ressource électronique : URL article Permalink : https://documentation.ensg.eu/index.php?lvl=notice_display&id=88079 [article]

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
079-2017061	RAB	Revue	Centre de documentation	En réserve L003	Disponible
079-2017062	RAB	Revue	Centre de documentation	En réserve L003	Disponible