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Joint promotion partner recommendation systems using data from location-based social networks / Yi-Chung Chen in ISPRS International journal of geo-information, vol 10 n° 2 (February 2021)  

Public [article]  inISPRS International journal of geo-information > vol 10 n° 2 (February 2021) . - n° 57 Titre : Joint promotion partner recommendation systems using data from location-based social networks Type de document : Article/Communication Auteurs : Yi-Chung Chen, Auteur ; Hsi-Ho Huang, Auteur ; Sheng-Min Chiu, Auteur ; et al., Auteur Année de publication : 2021 Article en page(s) : n° 57 Note générale : bibliographie Langues : Anglais (eng) Descripteur : [Vedettes matières IGN] Géomatique web [Termes IGN] contenu généré par les utilisateurs [Termes IGN] Facebook [Termes IGN] Foursquare [Termes IGN] géomercatique [Termes IGN] New York (Etats-Unis ; ville) [Termes IGN] point d'intérêt [Termes IGN] politique commerciale [Termes IGN] réseau social géodépendant Résumé : (auteur) Joint promotion is a valuable business strategy that enables companies to attract more customers at lower operational cost. However, finding a suitable partner can be extremely difficult. Conventionally, one of the most common approaches is to conduct survey-based analysis; however, this method can be unreliable as well as time-consuming, considering that there are likely to be thousands of potential partners in a city. This article proposes a framework to recommend Joint Promotion Partners using location-based social networks (LBSN) data. We considered six factors in determining the suitability of a partner (customer base, association, rating and awareness, prices and star ratings, distance, and promotional strategy) and developed efficient algorithms to perform the required calculations. The effectiveness and efficiency of our algorithms were verified using the Foursquare dataset and real-life case studies. Numéro de notice : A2021-152 Affiliation des auteurs : non IGN Thématique : GEOMATIQUE Nature : Article nature-HAL : ArtAvecCL-RevueIntern DOI : 10.3390/ijgi10020057 Date de publication en ligne : 30/01/2021 En ligne : https://doi.org/10.3390/ijgi10020057 Format de la ressource électronique : URL Permalink : https://documentation.ensg.eu/index.php?lvl=notice_display&id=97063 [article]